Financial Planning Association

Who We Are

The Financial Planning Association® (FPA®) is a leadership and advocacy organization for those who provide, support and benefit from financial planning. One of our most recognized resources is PlannerSearch, a unique tool that allows the public to find a financial planner who will deliver advice using an ethical, objective, client-centered process.

We take it upon ourselves to cultivate the body of knowledge for financial planning, share best practices among our members and facilitate professional development. Fostering the value of financial planning and advancing the financial planning profession are two of our primary long-term goals.

Code of Ethics

From its earliest designs, the Financial Planning Association (FPA) included a mandate that members adhere to a Code of Ethics that reflects their commitment to help clients achieve their life goals. All FPA members are asked to commit to this Code, CFP® certificants and non-CFP certificants alike.

FPA's Ethics Committee is charged by the Board of Directors with reviewing alleged violations to the Code of Ethics and advising staff on ways to enhance awareness by FPA members of their obligations under the Code.

  • Integrity
  • Objectivity
  • Competence
  • Fairness
  • Confidentiality
  • Professionalism
  • Diligence

Standard of Care

All financial planning services will be delivered in accordance with the following standard of care:

  • Put the client's best interests first;
  • Act with due care and in utmost good faith;
  • Do not mislead clients;
  • Provide full and fair disclosure of all material facts; and
  • Disclose and fairly manage all material conflicts of interest.

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